Enjoy Celebrity Radio’s Levi Roots Interview…
Levi Roots is a British-Jamaican reggae musician, TV personality, celeb chef and businessman currently from Brixton.
Roots has performed with James Brown and Maxi Priest and was nominated for a Best Reggae Act MOBO award in 1998.
He was a friend of Bob Marley when he resided in the UK and performed “Happy Birthday Mr. President” for Nelson Mandela in 1992 on his trip to Brixton.
He gained widespread fame after appearing on the UK television programme Dragons’ Den, where he gained £50,000 funding for his Reggae Reggae Sauce.
Four of the nation’s most exciting food and drink start-ups could taste success today as they pitch their concepts to some of the UK’s most renowned food entrepreneurs, in a bid to become the winner of an award which has seen previous winners go on to sell their products globally.
The finalists of Intu and Virgin StartUp’s Foodpreneur 2017 include James Cabdbury. We spoke to him and judge Levi Roots.
Find out more about Levi HERE!
Enjoy an EXCLUSIVE interview Levi & Alex Via YouTube:
Levi Roots’ Reggae Reggae Sauce is a jerk barbecue sauce. In 2006 4,000 bottles of the sauce were sold at the Notting Hill Carnival.
He later took the sauce to a food trade show, where he was spotted by a BBC producer who approached him to appear on Dragons’ Den.
He appeared in the first episode of the fourth series, seeking £50,000 of investment from the Dragons in return for a 20% equity stake in Reggae Reggae Sauce.
He was offered the £50,000 for a 40% stake in his business by Peter Jones and Richard Farleigh. Shortly after his appearance on the programme, Sainsbury’s announced that they would be stocking the sauce in 600 of their stores.
Interview by Alex Belfield for Celebrity Radio 24th July 2017.